Client: The Holmes Group
Occasion: Sabre Awards ceremony
Number of Guests: 900
Location and Year: New York, 2008

 It already feels like an age-old tradition. Following the 2006 success in Berlin, dreinull produces all European award shows, adding the American ceremony in New York in 2008.

The Sabre Award is the renowned industry award for the PR business. Who had the best ideas, the most memorable campaigns over the past year? Choosing from more than one thousand entries, the best agencies are rewarded prizes in various categories.