Client: Cisco Deutschland GmbH
Lead Agency: realize GmbH
Occasion: Design and production of the Cisco Expo
Guests: 2500
Location: O2-World, Berlin

We have put our cooperation with Cisco Germany in glowing words before, and often. This time we'll let the numbers do the talking – being dreinull [three-naught, remember] that’s a liberty we’re practically entitled to: Cisco Expo 2010, on 12-1 and 12-2, 2010, at O2 World, Berlin; circa 2500 guests; more than 100 technicians, stagehands and production assistants at the same time; more than 500 lamps, speakers, monitors, projectors; 32 x 6.5 m screen; 500 m of truss on about 80 motors (weight 18 t); circa 25,000 m of cable; 1000 amps connected power; only 30 hours setup time (we have Alba's basketball team to thank for that) and 12 hours for disassembly (the Night of the Proms is already waiting at the loading dock).

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