For the first time in its history, the FIS Alpine World Ski Championships 2011 will open with a veritable Grand Opening. Over the course of the last few months, dreinull Agency for Mediatainment has developed the vision of an atmospheric festival in the snow into an actual show.
After tendering concluded, dreinull took over as the general contractor for the comprehensive planning of the TV show, developed the creation in a joint creative effort with battleROYAL and florafaunavisions, and brought together the needs of artists, television and the organizer for the production’s implementation.
The alpine family will experience the start of the tournament in a breathtaking atmosphere that will set the stage for the entire World Cup. Right next to the track, the rivals of the following days will celebrate this night as friends. And at the same time, Garmisch-Partenkirchen will welcome fans and viewers with open arms.
 
Show highlights:
- Spectacular stunts, international show acts, moving choreography and local artists
- More than 300 participants on two stages
- A breathtaking light show
- The landing hill below the Olympic ski jump is transformed into a giant projection screen
 
The Olympic Stadium in Garmisch-Partenkirchen will sell out for the 45-minute show and subsequent party. Bayerischer Rundfunk will produce a live broadcast of the event for ARD.
 
Credits:
Production management: dreinull Agency for Mediatainment
Show Concept and direction: battleROYAL projects
Design and production of video content: florafaunavisions
Pyrotechnics: Pyrovision

 
Original music composition and musical supervision: Martin Lingnau
Musical collaboration: Ingmar Süberkrüb, Ferdinand von Seebach
Original music published by Edition Marlin Songs c/o Peer Music
 
The opening will be accompanied live by the Munich Radio Orchestra.
 
Costume design: Ameli Neureuther

The opening ceremony will be broadcast live - and recorded - by BR / ARD.