Client: Miele & Cie. KG
Event: consumer electronics unlimited (IFA)
Place and Date: ICC Berlin, September 2011

One of the worlds most renowned household appliance manufacturers transforms the consumer electronics unlimited fair in Berlin without further ado into an exhibition for fashion and taste. Marcel Ostertag, Frida Weyer and “C’est tout”  presented their designer clothing. Another highlight was the “Walk of Taste”. Not only are such extravagant ideas very much on our wavelength, but we also love to conceptualize and realize such ideas.

In collaboration with Miele we stitched together the tailor-made master plan and took charge of its realization on site. The dreinull collection for this event went from the selection of the designers and show acts, to the media production and on to the technical planning and supervision. The result: The Fashion Days hosted by Annabelle Mandeng totally enthused the guests. The “Walk of Taste”, where 4 Miele Chefs presented their culinary arts using the appropriate Miele appliances, was an open invitation to experience and savor international flavors and delicacies.

Fotos© Ralf Rühmeier